Jubi

Functional Soda Brand

VISUAL IDENTITY / PACKAGING DESIGN / COPYWRITING

Jubi is an approachable functional soda brand, blended with natural fruit flavors, botanics, and adaptogens. When given this brief, my key words were playful, bold, and functional. The goal was to design a brand that emphasized fun with a wellness edge.

In my research, I noticed similar brands had nearly the same look. Most are marketed as fancy grown-up alternatives to alcoholic drinks, and use the same kind of visuals and ambiguous can designs. They capture the feeling of a functional tonic well, but the consumer is left staring at the grocery store shelf asking “okay…what is it?”

My solution was nostalgic, colorful visual elements that grab the attention of the Gen-Z consumer looking for a healthy soda…with benefits. This brand is designed to stand out in a market that is over-saturated by trendy, dreamy gradients and elevated aesthetics.